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Lonely Planet Ultimate Experiences

British Airways has teamed up with Lonely Planet to inspire passengers on the London Underground with a series of tempting travel adventures.

The series, Ultimate Experiences, will run every Monday, all day, on 60 x XTP screens across zones 1 & 2 and will recommend a different easy-to-reach short haul destination each week. The activity will run for a 12 week period and feature destinations ranging from Salzburg to Marrakesh.

Research shows that Tube users are hungry for short form content on the go, making the XTP screens the perfect platform to reach BA’s younger, experience-loving target audience.