Marvellous lenticular campaign from Cadbury
In London you may have spotted at least one of 75 buses displaying Cadbury’s latest ad, promoting its Marvellous Smashables chocolate bar. But this isn’t just any bus campaign! Lenticular printing technology was used to create the illusion that the chocolate bar is exploding into small pieces.
With the use of this technology, Out of Home specialist Talon and media agency PHD transformed a standard T-side advert into something really exciting.
Jessica Treasure, Media Director at PHD Worldwide said: "The launch of the new flavour in the Cadbury Marvellous Creations range, meant that we needed not only to create impact but also find a way to dramatize the new smashable format. The t-side lenticulars did just that, and really do have the wow factor!"
We’re sure that passers-by will be as impressed with this creative as we are, and no doubt crave some chocolate!
This smashing chocolate campaign is running until 19th November, so there’s still plenty of time to catch a glimpse of this delicious looking ad.
Interested in advertising on bus? Find out more here