My Monopoly highly commended at Clear Channel awards
Following its success at last week’s Opal Awards, Hasbro’s My Monopoly campaign at Westfield Stratford has been recognised once again. The interactive campaign was highly commended at the Clear Channel Planning Awards in the Best Use of Digital in Outdoor category, which rewards campaigns that demonstrate the best use of digital in Out of Home.
The innovative campaign aimed to celebrate the launch of Hasbro’s customisable game My Monopoly, bringing it to life for shoppers by fusing digital out-of-home with mobile, experiential and theatre. It was run by Exterion Media in partnership with Talon, Grand Visual, Ambient and OMD UK.
Video via Grand Visual