Night Tube: London’s happily ever after?
It’s a familiar story on a Friday and Saturday night in London: midnight strikes and thousands of people put down their drinks, hang up their dancing shoes, and leave their parties to join the rush for the last tube home. It’s not exactly the modern fairy tale.
And let’s not forget London’s shift and night-time workers who currently endure lengthy journeys back home in the middle of the night - we all know there's little magic to be found in that. But in September this all looks set to change with the arrival of a 24-hour Tube service.
From the early hours of Saturday 12 September 2015, London’s night owls will be able to travel on the Jubilee, Victoria and most of the Piccadilly, Central and Northern Tube lines all night on Fridays and Saturdays. It’s also been estimated that Night Tube will lead to an extra 1,965 permanent jobs*. So far, so good. But the arrival of Night Tube also raises a number of new questions. Will the 3am experience be different from day-time tube travel? Will retailers open at night? Will arts and entertainment events at venues such as the O2 stay open longer? And with 180,000 trips estimated to be made between 00:30 and 6:00*, what does this all mean for advertisers?
To help answer these questions we’ll be hosting ‘London: The 24hr Connected City’ on Monday 23rd March at AdWeek Europe. Writer, broadcaster, former MP and self-professed 'Underground geek' Gyles Brandreth will be leading the discussion, alongside David Adam of Global Cities; London and Partners' Chris Gottlieb; Harriet McDonald of Transport for London and our very own Malcolm Stoodley.
Will the Night Tube’s ‘anti-Cinderella’ effect create a happily ever after in London? Join in with the discussion and tweet your questions to the Ad Week panel using the hashtag #lovingldn.