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O2 and War Child promote Passport to BRITs Week with Exterion Media

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As part of BRITs week 2016, War Child together with 02 launched a dynamic DOOH campaign with Exterion Media to promote its Passport to BRITs Week, a series of intimate gigs across London to help raise money for children affected by war. 

With the hashtag #WearItForWarChild, the campaign encouraged commuters on the O2 network to send in a selfie wearing a band t-shirt for a chance to win exclusive access to some of the biggest names in music, including Coldplay and Florence + the Machine. 

Running across Exterion Media’s LCD screens on the London Underground, the campaign itself was in the style of a t-shirt, very fitting for the occasion!  

This campaign was planned and booked by Havas Media and Posterscope.