Quality Street's Out-of-Home campaign asks 'what's in your tin?'
Nestlé brand, Quality Street, deployed a post-Christmas Digital Out-of-Home campaign to demonstrate the many ways in which consumers can use the iconic tin once all the chocolates have been eaten.
Nestlé encouraged consumers to think twice before throwing away their Quality Street tin as they are in fact very useful for storing everything from crayons and sewing kits to Christmas tree decorations.
Amplifying the OOH campaign with social media, the hashtag #whatsinyourtin encouraged consumers to share how they’re using the tin.
Planned and booked through ZenithOptimedia and Posterscope, this one-day activation ran across Exterion Media’s digital assets at central London Underground stations.