Sixt looks smug at Canary Wharf
Luxury family-owned car hire company, Sixt, has brightened up Canary Wharf tube station with its signature orange colour for the brand’s first ever UK marketing campaign. The campaign aims to increase brand awareness and amplify Sixt’s brand promise, ‘Drive first class, pay economy’, and the cheeky tag line ‘The car says Playboy, the price says tea boy’ reinforces its pledge to provide luxury car rentals at low prices.
Targeting business commuters, this campaign is perfectly placed at Canary Wharf tube station in the heart of London’s Business and Finance district. We love this bold campaign, and we think the business audience will too!
For more information about Sixt, please visit http://www.sixt.co.uk/. If you are interested in booking a campaign on the London Underground, you can find more information here.