Three Exterion Media campaigns shortlisted at the COOH Awards 2014
We’ve had some more excellent news on the awards front this month: three Exterion Media entries have been shortlisted for the Creative Out Of Home Awards, which celebrates, recognises and rewards outstanding work in the Out-of-Home arena.
Our shortlisted entries, including two done in partnership with creative agency Clinic, span two of our most recent high impact visual campaigns: The Beautiful 92 campaign (listed in both the 48-sheet and Integrated categories), and Look for Longer 2, in the Integrated category. The Beautiful 92 campaign tapped into a simple premise that everyone could get involved in: guessing the identities of each of the 92 English football league clubs using their basic shirt colours alone.
Since launching the campaign, #thebeautfiul92 hash tag and @thebeautiful92 Twitter account have been mentioned over a thousand times from 428 unique users, creating two million impressions with interactions including high-profile football names such as SoccerAM, Chris Kamara and Umbro.
Look for Longer 2 meanwhile, has continued where we left off in providing further evidence of the potency of the London Underground for advertisers, surpassing the popularity of its predecessor.
Using just 50 48-sheets on the Underground, the campaign inspired over six million guesses in just four weeks, drove over 300,000 hits to the microsite and reached people in over 165 countries around the world.