Travel and tourism brands use OOH to target WTM audiences
Travel and tourism brands have capitalised on the power of OOH to reach UK and international travel professionals who attended this year’s World Travel Market (WTM) in London – a leading global event for the travel industry.
Advertisers ran a range of OOH campaigns on our London Underground and Bus networks in order to target the influential professionals on their journey to the event.
The World Travel Market took place at ExCeL London on 2nd - 5th November 2015 and is an annual event where the whole global travel trade meet, network, negotiate and conduct business.
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