Travel brands capitalise on OOH with Exterion Media
With 2016 in full swing many people will no doubt have begun thinking about booking holidays.
Research from Exterion Media’s award-winning consumer panel, work.shop.play., has revealed that 45% of Londoners daydream about their holidays on their commute to work, and 41% while on public transport, giving brands advertising on this medium an audience in a perfect mindset.
Numerous travel brands have capitalised on this fact and are using Exterion Media’s inventory to make sure they don’t miss out on this valuable audience.
Check out a selection of these campaigns in our gallery.