work.shop.play. takes Time Out to discuss London
Exterion Media’s research team has partnered together with Time Out London to run an exclusive online forum with work.shop.play. members. The participants, who were all recruited in less than 24 hours, gave up their lunch breaks on Thursday 19th March and joined us to chat with Time Out’s editor-in-chief Caroline McGinn, and Senior Marketing Manager, Ben Cordle.
During the discussion, Caroline and Ben had the opportunity to ask this select group of work.shop.play. members how they find out about things to do in and around London – and how Time Out fits into their decision making process.
Both Exterion and Time Out captured insights about how the Time Out website and magazines are consumed, with Ben commenting that the forum was ‘great to find out exactly what people are thinking. We will use these work.shop.play. insights to help understand and increase user generated content on our site’.
work.shop.play. insights continue to develop partnerships with key brands like Time Out who promote the value and appeal of the capital. Shouting out about London on their website, their magazine, and on our Exterion Media Digital assets over the past year. Click here to find out more about work.shop.play. and join up to the panel.