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LACOSTE chooses Out-of-Home to reach London audience in latest campaign

LACOSTE, the French fashion brand, launched its latest “LIFE IS A BEAUTIFUL SPORT SINCE 1933” campaign throughout London on both London Underground and Central London buses, among other OOH environments, to increase brand consideration through connecting with the London audience.

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The campaign, showing a changeover between the two tennis champions, René Lacoste and the new LACOSTE Crocodile Novak Djokovic, dominated Knightsbridge Station reaching consumers on one of the most exclusive shopping streets in London. 

LACOSTE’s campaign also ran across T-side Bus formats, reaching a wide audience as it travelled through the Capital. 

Marleen De Backer, International Sales Director at Exterion Media, said: “The campaign with Exterion Media, combining London Bus and London Underground, utilised the reach both platforms provide and broadcasted LACOSTE’s latest campaign to connect with all of London.”

Sandrine Conseiller, Group Marketing and Branding EVP at LACOSTE, added: “Multiple Out-of-Home platforms in London, including those on the iconic London Underground and red bus, worked in conjunction to boost ad recall and drive positive perceptions towards LACOSTE.”


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