CBS Outdoor UK announces First Great Western partnership
CBS Outdoor UK has announced that it has secured the concession to manage experiential and immersive activity campaigns at First Great Western's (FGW) 210 train stations. In partnership with experiential provider SpaceandPeople, CBS Outdoor UK will arrange local and regional brand promotions using the internal and external sites across FGW's station portfolio.
Brands have already started to take advantage of this arrangement including Kraft's Belvita brand, which carried out sampling activity of its breakfast bars to target the busy commuter population.
Yan Huybrechts, Head of Commercial Business Development for First Great Western said:
"This innovative partnership between First Great Western and CBS Outdoor UK/SpaceandPeople will offer fully integrated marketing opportunities for advertisers to our 90 million annual passenger footprint which covers a range of premium locations, audience demographics and key sporting, musical and cultural events."
Jason Cotterrell, Country Director at CBS Outdoor UK comments:
"We're thrilled to be working with SpaceandPeople on this contract and others in our rail portfolio as we look to further develop our experiential offering to clients. First Great Western has 210 stations so it’s a great platform for immersive campaigns and activity such as this."
Nancy Cullen, COO of SpaceandPeople, commenting on the new agreement, said:
“We are pleased to be working with CBS Outdoor UK and First Great Western. The agreement will bring additional variance and vitality to First Great Western stations and expand our portfolio of venue offerings to existing and new clients."
CBS Outdoor UK and SpaceandPeople will also be working together on Northern Rail, Arriva Trains Wales and Cardiff Airport.