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Exterion launch LIVE!

        

Pictured at the launch of LIVE! in Connolly Station : Antoinette O'Callaghan, marketing manager and Lorna Carroll, direct sales manager

Exterion Media have announced the launch of Live!  The brand has been established to clearly define the experiential opportunities that are available across the CIE rail and bus network in Ireland.  Live! is dedicated to working with clients to ensure that their brand activation campaigns are executed in a seamless manner while maximising the opportunity to engage with commuters on their daily journeys.  

The audience rich commuter hubs of CIE’s national rail and bus networks present unique environments for hosting both big build activations as well as traditional brand to hand events.  

Commenting on the launch, Direct Sales Manager Exterion Media Lorna Carroll said:

"We have been experiencing an increase in demand for large scale, immersive brand events that can deliver instant impact. These novel executions can brighten up a commuter’s day, while simultaneously giving advertisers the space to interact with audiences at an opportune time."

Antoinette O’Callaghan, Marketing Manager Exterion Media added:

"We have launched Live! to highlight the vibrancy of these locations.  Commuters are premium audiences not just because of their demographic profiling but also because of the extended engagement opportunities in rail stations. Live! assures our clients of the service and insights they expect from the Exterion Media brand."

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