London Fashion Week goes Underground
Exterion Media partnered with the British Fashion Council and Maybelline to take daily highlights from London Fashion Week to the city’s style-conscious commuters.
Throughout the week exclusive footage of the event was broadcast across Exterion Media UK’s XTP network, opening the doors to one of the world’s largest fashion events. Each day, footage was shot at a variety of runway shows and events, edited overnight and broadcast the next morning. Viewers were encouraged to share and discuss the event on social media using the hashtag #LFW. With a three-minute dwell time on the platforms, the XTP films were an engaging way for the British Fashion Council to start a conversation with the Underground’s affluent urban audience.
The activity, sponsored by Maybelline, forms part of Exterion Media’s content partnership with the British Fashion Council, and is the latest in a series of editorial strands using Exterion Media’s digital screens including Lonely Planet and Imperial War Museums