Cadbury Mall Domination
Cadbury Creme Egg appeared exclusive of any other advertiser in their digital mall domination. The campaign commenced on 13th January and was the first time a single advertiser dominated our digital network. Two ten second advertisements, "Here for a Good Time" and "So Many Eggs So Little Time" , were broadcast across every dPod, DEP and LCD in the six digital malls. Between them the six malls in the digital network attract an average 1.4 million shoppers each week. The campaign received extensive coverage in the Trade media. This innovative media first was a collaboration between Exterion Media, PHD Network and PML.
"The digital domination allowed Creme Egg to balance the impact we needed for such a high-profile brand with the reach required for an FMCG product. Creme Egg is the signpost of the Easter season and the digital domination made sure over one million people a week knew this."
Back to Campaign Showcase
Karen Doyle, Account Director, PHD Network