Bus Supersides Driving Traffic Online
In November 2014, Exterion Media Northern Ireland launched a campaign for it’s online research panel, work.shop.play, using Bus
. The “Pssst
!” campaign creative, with its touch of irony, promoted the ‘not so secret’ work.shop.play. community to thousands of shoppers on high streets across NI.
The shape Bus Supersides makes them ideal for delivering eye-catching headlines and promoting call-to-action prompts such as a website address.
As a result of the campaign, visits to workshopplay.ie tripled whilst there was a tenfold increase in new members compared to the period directly prior to the campaign.
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