Exterion Media launch their first Retail Digital Out-of-Home Network in Northern Ireland
The network will deliver key shopper audiences across five centres ; Kennedy Centre Belfast, Bloomfield Shopping Centre Bangor, Bow Street Mall Lisburn, High Street Mall Portadown and Erneside Shopping Centre Enniskillen.
The installation of 70” dPods across the Northern Ireland centres extends the reach of Exterion Media’s well-established digital OOH network to cover audiences on the island of Ireland.
The expansion of the network allows advertisers to exploit the inherent benefits of digital Out-of-Home by broadcasting contextualised and time sensitive copy.
Martin Heatley, General Manager for Exterion Media Northern Ireland commented:
"We're thrilled to be entering the retail digital arena with Northern Ireland’s first five centre digital network. This is an important step in realising Exterion Media’s strategy to provide innovative solutions for advertisers in the Northern Ireland markets.”
Colin Leahy, Managing Director of Exterion Media Ireland said:
“The installation of dPods in Northern Ireland delivers a new channel for focussed campaigns and enhanced creativity in the Out-of-Home space. Our digital network continues to grow and now delivers over 2 million shoppers every week.”
For more information please contact Exterion Media on 028 9104 2116 or visit our Digital media section.