Advertising on Dublin Rail
92% of Irish rail passengers notice Outdoor Advertising on their journey, and 44% of people go on to make a purchase following this. It is easier for passengers to absorb advertising messages when waiting on platforms. As 95% of urban audiences now own a smartphone, impulse purchases are much easier to achieve, and people can interact with advertising on the move wherever they are.
To capitalise on this valuable positive behaviour, we offer a number of formats designed to engage your target audience. We have poster site formats and digital OOH screens, including dPods and Transvision screens for greater reach and impact. Vinyl Specials and Rail Kings on-train advertising are further eye-catching formats which promote positive consumer behaviour.