Bus ad drives high street shoppers into coffee shop for festive drinks
To celebrate Christmas, a well-known coffee shop introduced a new range of Christmas beverages to draw in customers on the high street. They used Bus advertising to raise awareness of their brand and seasonal offering, with the intention of driving footfall into their cafés during the festive period.
Between Nov-Dec 2014, the café brand ran a High Street Bus campaign using City Centre Supersides.
In order to capture the effectiveness of this campaign, we measured campaign metrics in association with Dipsticks Research. The sample consisted of 1,000 adults 18+, 50/50 gender split, and 50% 18-34.
Test areas include London (n= 300), other UK urban areas where the campaign ran (n= 500) & a control group selected from the rest of the UK (n=200).
Bus advertising drove high street shoppers into the café and also converted other coffee drinkers to try this particular brand of coffee. Not only did it drive an immediate call to action but it encouraged people to visit this coffee shop in the future.
Nearly 7/10 people planned to visit this coffee shop a week after recalling the Bus ads.
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