Bus ads drove visits to the convenience supermarket stores
Due to increasing pressure from competitor retailers, the convenience supermarket are hoping to reinforce the brand’s position as the best convenience retailer in the marketplace, catering for spontaneous summer moments.
In August 2015, the convenience supermarket ran a high impact bus campaign (on Supersides and Streetliners) to reinforce the brand’s convenience positioning.
In order to capture the effectiveness of this campaign, we measured campaign metrics, in association with Dipsticks Research. The sample consisted of 900 respondents.
50% male and 50% female
Primary audience: 16-34yrs and Secondary audience: 55+yrs
Test Sample: Southampton, Bristol, Leeds, Liverpool, Manchester, Glasgow & Sheffield
Control Sample: Rest of UK, no recent visits to test areas
Those who recalled seeing the bus ads were significantly more likely to have improved perceptions of the brand and to have recently visited one of their stores.
Back to Campaign Showcase