Ad recall increases purchase likelihood for an online beauty retailer
In the competitive Christmas marketplace, the online beauty retailer encouraged shoppers to buy their loved ones beauty products as gifts, and aimed to improve their standing against major high street competitors.
In Autumn 2015, the online beauty retailer ran an advertising campaign, which included tube carriage panels and magazine inserts. In order to capture the effectiveness of this campaign, in December 2015 we measured campaign metrics, in association with Dipsticks Research. The sample consisted of 370 female respondents:
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Almost three quarters of London tube users who recalled the tube carriage ads took action with regards to the online beauty retailer.