High ad recall improves purchase consideration for Online Designer Retailer
In the run up to Christmas and the party season beforehand, the online designer retailer tried to entice new customers with their amazing discounts and a promotional code for an extra 20% off their purchases.
In November 2015, the online designer retailer ran an advertising campaign, which included tube carriage panels and posters/digital screens in the London Underground. In order to capture the effectiveness of this campaign, we measured campaign metrics, in association with Dipsticks Research. The sample consisted of 370 female respondents:
Almost three quarters of London tube users who recalled the London Underground ads agreed they made them want to visit the online designer retailer’s website.
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