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Urban Socialising

Exterion Media - Urban Socialising Report 2017

Developed in partnership with Time Out London, this report explores the socialising behaviours of the urban audience. The Urban Socialising Report 2017 helps us understand how this valuable audience define themselves across various socialising environments, identifying some of the key touchpoints when looking to target this group in different socialising moments.

Alongside editorial pieces, this report uses our award-winning 11,000-strong work.shop.play. community panel to delve deep into the urban audiences’ motivations and behaviours. Bringing together data from a total of 22 surveys, it also includes insights from other sources including TGI, Touchpoints and Mintel.

This report illustrates how urban audiences are open to – and actively seeking - influence and inspiration across a wide variety of key socialising moments. 

It aims to inform advertisers about the habits & motivations of urbanites and demonstrate how we can better target time-poor, hyper-connected urbanites during their social lives. We can use these insights to build packages that suit your needs across key cities in the UK, ensuring advertising is contextual and creatively executed to target the right people, at the right time.

“The Urban Socialising report proved a really concise, useful and interesting read when pulling together an audience insight digest for our arts and culture clients. Engagingly written with some killer stats to bring the urban audience’s social life into focus – and implications for planners and marketers”. Frances Revel, Associate Director, the7stars

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