At Exterion Media, we are passionate about being at the forefront of Outdoor media research and planning. The launch of Route, the audience research body for Outdoor advertising, marks a turning point in planning Outdoor and provides a single source of robust data for Out-of-Home.
Route combines travel data from 28,000 people, with a mapped network of all the pathways in the country, calculations of the ‘realistic opportunity to see’ and eye-tracking work, as well as a wealth of smaller case studies. It's the largest GPS study of its kind and a continuous development programme ensures Route stays up-to-date with display technology, as well as the additions of new locations and environments.
We can now plan by audience for the first time, as well as geography and time. Contact us today to see how we can use Route to plan and optimise your Outdoor campaign.