An iconic & classic way to put your brand in front of the capital
The Routemaster is one of the most recognisable symbols of the capital. Since their revamp in 2012, these Buses have become a huge part of London life – providing a premium platform for any campaign. Exterion Media wanted to prove the value that advertisers can get from tapping into this timeless and iconic vehicle.
Over December 2014, advertisers promoted a range of messages from a broad variety of categories across the streets of London. With Routemasters spending 70% of their time in Central London, these Buses reached the valuable and affluent audience at the heart of the capital.
Overwhelmingly across all the advertisers, Routemasters were seen as a good place for brands to get their messages across.
"It is the latest, greatest masterpiece of British engineering and design, and I am certain it will become a much loved and iconic vehicle akin to the legendary Routemaster from which it draws so much inspiration.“
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Boris Johnson – Mayor of London