Behavioural Change Conference

Exterion Media's Behavioural Change Conference, 11th October 2016

Conference to be held in the Cubic Theatre at the London Transport Museum, 8.30am - 1.30pm

The conference has been aimed at those responsible for helping people to change their behaviour. It is specifically designed for those that work in marketing communications in the public and social sectors.

On arrival a continental-style breakfast will be served from 8.30am with the opportunity to network at the start and end of the morning. The event is free and you can also stay in the London Transport Museum and have a look around at your leisure in the afternoon at no cost. The museum closes at 6pm.

Behavioural Change Conference Agenda


09.15 : Oliver Walters, Behavioural Insight Manager, Exterion Media – Introduction, welcome & housekeeping.

09.20 : Karen Landles, Behavioural Insight Director, Exterion Media – Why Behavioural Insight (BI) @ Exterion Media.

09.40 : David Evans, Co-Founder of The Campaign Company – Values Modes. How our values drive our behaviour.

10.05 : Prof Jonathan Freeman, BSc MPhil PhD CPsychol AFBPS MMRS. Goldsmiths University & MD of i2 Research – 2015 Eye Tracking Study and research.

10.30 : BREAK / NETWORKING. Coffee/biscuits.

10.55 : Jane Pritchard, Enterprise & Culture Director, Business In The Community – Delivering social good through parternships.

11.20 : Anthony Mouskoundi, Account Director, Exterion Media – Outdoor & Social Media, making the connection.

11.40 : Dr Justin Varney, National Lead for Adult Health and Wellbeing, Public Health England – The importance of Behavioural Change in Public Health.


12.15 : Q & A.

12.30 : Oliver Walters, Behavioural Insight Manager – Thank you to all speakers and delegates.

12.40 : NETWORKING. Coffee/biscuits.

13.30 : END


  • Oliver Walters, Behavioural Insight Manager, Exterion Media

    At Exterion Media, Ollie is the charity lead, involved in most of the partnership work we do with charities, looking for opportunities on our assets. He leads on our partnership work with Business in the Community for our work with Healthy High Streets, as well as sits on The Railway Ball Organising Committee, the flagship annual fundraiser for the rail industry and charity, Railway Children.

    Outside of Exterion Media, he sits on the board of the charity Crimestoppers in Suffolk and until recently was Governor of a local school with responsibilities for safe-guarding and Special Educational Needs (SEN). He is in the process of setting up a community NFP arts group, championing the return of vinyl records at “The John Peel Centre for Creative Arts” in his home town of Stowmarket.

  • Karen Landles, Behavioural Insight Director, Exterion Media

    At Exterion Media, Karen is on the EM Environmental Working Group. She also mentors and trains NFP's extensively and has recently been delivering training for the University of Greenwich Business School, including coaching business start ups there.

    Outside Exterion Media, Karen is on the executive board of a responsible business think tank and Camden Climate Alliance; she is a Trustee of Enhance UK; Treasurer of a local nursery (a charity) and spends a lot of her time actively fundraising.

  • David Evans The Campaign Company

    David Evans, Co-Founder of The Campaign Company

    David Evans is the founder of The Campaign Company (TCC), a specialist research, communications and behaviour change consultancy. He works with local authorities, health and third sector bodies, delivering innovative insight and interventions to achieve sustainable change. Before setting up TCC, he was Assistant General Secretary of the Labour Party 1999-2001 and had responsibility for the organisation of the 2011 General Election campaign.

  • Jonathan Freeman Goldsmiths & i2 Research

    Prof Jonathan Freeman, Professor of Phsychology & Managing Director, Goldsmiths & i2 Research

    Jonathan Freeman is the Founder and Managing Director of i2 media research and Professor of Psychology at Goldsmiths University of London. An expert in consumer psychology and human factors of digital media, he leads his team's innovative research for high profile clients at the cutting edge of the intersection between people and media, using qualitative, quantitative, behavioural and experimental research approaches.

  • Jane Pritchard Business In The Community

    Jane Pritchard is the Enterprise & Culture Director at Business in the Community.

    The enterprise programmes that sit under Jane's leadership harness the talent and resources of large companies to aid local economic regeneration with a particular focus on social enterprise and high streets. Her passion is to help business maximise social impact and deliver on business objectives by making the link between community investment and brand strategy.

  • Anthony Mouskoundi Exterion Media

    Anthony Mouskoundi, Account Director, Exterion Media

    Anthony Mouskoundi has worked in advertising for 15 years. He spent 10 years at Bauer Media working across their portfolio of brands on TV, Radio, Magazines and Online. In 2011 he joined then CBS Outdoor to head up their Creative Solutions team for the 2012 London Olympics. As Client Director at Exterion Media he is responsible working across a range of categories with agencies and clients.

  • Dr Justin Varney Public Health England

    Dr Justin Varney, National Lead for Adult Health & Wellbeing, Public Health England

    Dr Varney leads Public Health England's work to improve the health and wellbeing of working age adults and reduce health inequalities in this group. This portfolio includes leading PHE's work on physical activity, health and worklessness and workplace health as well as managing the teams leading our work on sexual, reproductive health and HIV prevention, community pharmacy and allied health professionals.

    He works closely with colleagues in NHS England and the Civil Service Employment Policy Team to support the public sector to become an exemplar of employee health and wellbeing as well as being seconded part time to support the DWP/DH Joint Unit on Health and Work in their work to close the disability employment gap.

    Dr Varney is PHE’s senior liaison for the Department of Culture, Media and Sport, leading our work to support the implementation of the Sport Strategy and working closely with colleagues in Sport England and Arts Council England towards our shared aim of getting everybody active every day.

    Prior to joining Public Health England, Dr Varney was a Joint Deputy Director of Public Health in East London working between the Primary Care Trust and Local Authority. He trained in General Practice before specialising in Public Health Medicine and has worked across both primary and secondary care settings.

    Justin has a special interest in lesbian, gay, bisexual and trans health inequalities and domestic violence as a public health issue. He sits on the Board of the Corporate Alliance Against Domestic Violence and is an advisor to the Council of the Faculty of Sports and Exercise Medicine.