The Community Connection
We’re here to help
Direct out-of-home communications represent a highly cost-effective way to influence the behaviour of thousands of people in your local community. A recent report from the IDA (Improvement & Development Agency) cites the importance of local authorities taking a positive step in communicating a regular narrative on the services they can offer that can have a beneficial impact. Our shared ideas, stories, evidence of success and the opportunity to evaluate campaigns independently are all part of our commitment to help you keep driving efficiencies and better value for your campaigns.
Bradford Council supporting credit unions in their local area
By using public transport the message can be seen and shared by everyone.
“Bradford District Credit Union has attracted over 1,000 new members with the number of people using the service rising by a further 27%. The Credit Union opened a second city centre branch and promotional activity was focused around advertising on the backs and interiors of buses.”
Clare Bussingham, Senior Marketing Officer, The City of Bradford Metropolitan District Council
Bradford Council use buses to recruit people looking to adopt
Enquiries to Bradford Council's adoption service increased by 52% year on year, with a 43% increase in enquiries over the past 3 years.
"The campaign has been going really well with a good return on enquiries generated. Enquiries from people looking to adopt continue to grow. It seems more and more people in the community have seen the Bus campaign, with over 50% of all enquiries coming from the Bus advertising campaign."
Helen Picton, Adoption & Fostering Marketing Officer, The City of Bradford Metropolitan District Council