Advertising in the Midlands
We know your local audience
Advertise with Exterion Media and your local audience will know you
Exterion Media is the market leader in Outdoor Advertising on transport networks throughout the Midlands. 5.5 million people in Birmingham, Coventry,Wolverhampton, Sandwell, Derby and Leicester and other towns in the Midlands see our adverts in the heart of the community every week.
Exterion Media is responsible for media opportunities on:
- 95% of the principal bus network, including NX Travel West Midlands
- Premier Rail routes across London Midland that target 38 million rail journeys
- The Midland Metro Tram network which reaches 5 million passengers
We have a dedicated team based in the Midlands, with in-depth knowledge of how you can reach your local consumers with our media. We will even help put your advert together, with our free design service.
Call 0800 80 85 619 today to speak to your local Account Manager or enter your details into the form on the right and we'll be in touch.
Advertising with Exterion Media on local buses, trains and trams will expose your business to more people than your local newspapers and commercial radio stationscombined!
Want to know more? Explore the sections below...
Why use Bus advertising in the Midlands?
2.6 million people in the Midlands have seen Bus advertising in the past week
Did you know?
• The average Bus covers over 700 miles every week, advertising your message to new audiences every day as they make their way around their routes.
• 86% of people can recall a Bus advert they’ve seen.
• There are 480 double deck buses every hour in Birmingham city centre – they’re everywhere!
It’s not just those people on the outside being exposed to Bus advertising. There are a staggering 17.5 million passenger journeys in the Midlands each month.
So if you want to be big, be bold and be seen then Bus is right up your street!
How it can work for your business
Majestic Bingo – Testimonial
“Feedback has been great! The campaign increased footfall and local awareness of Majestic Bingo. We normally advertise on Radio, and decided to run a solus Bus advertising campaign. We had the best result in 45 weeks!”
Roger Cooper, Proprietor, Majestic Bingo
Achieve reach with National Rail advertising
3.3 million Rail passenger journeys were made last month
75 million passenger journeys were made last year across the London Midland network, giving advertisers and their brands a huge audience to talk to.
The average traveler spends 25 minutes on a train looking at advertising, meaning it is the ideal location for call to action campaigns as potential customers have time to absorb the details of your advert. The longer consumers spend looking at adverts, the more likely they are to remember and act on them.
How it can work for your business
Birmingham St Mary’s Hospice – Testimonial
“Yes, we’ve had a brilliant response. 85% of our enquiries have come from the on-train campaign, which is impressive. With many people using the same train journey on a daily basis, on-train advertising provides the perfect opportunity for direct response.”
Alice K Higgins, Senior Community Fundraiser, Birmingham St Mary’s Hospice
Advertising on Midland Metro
5 million Tram passenger journeys made last year
With 5 million passengers on the network last year, the Metro is essential to the everyday life of commuters in the West Midlands. The Midland Metro runs from Birmingham to Wolverhampton, through the heart of Sandwell, to Birmingham City Centre. It calls at 23 stations, connecting the main shopping, residential and business areas. This network also provides transport links for Merry Hill, West Bromwich, Dudley and Walsall.
The average passenger spends 7 minutes waiting for a tram and with an average journeys of 35 minutes, there is time for consumers to look at advertising and absorb the message.
See our different Tram formats here or contact us for more information.