Advertising in Birmingham
With a growing population of over 1.1 million people, Birmingham is a thriving commercial centre in the heart of the Midlands. The UK’s second largest city, Birmingham has been internationally acclaimed as the best place to invest for business. (Sources: Experian, Site Selection)
If you are looking to establish and grow your brand in Birmingham, Exterion Media provides unparalleled coverage to 73% of the Birmingham audience on a weekly basis. (Source: TGI)
The strong sense of community is what makes Birmingham the dynamic, multicultural city that it is. Its residents belong to settled urban neighbourhoods, alongside the younger generation leading the way with their love of technology.
The people who are out-of-home most in Birmingham are those advertisers want to reach: 72% own or buying their home, 53% are ABC1, 86% more likely to be in a professional occupation and they don't try to avoid advertising on our media.
The city is also famously known for its shopping experience, with 23% more 15-34 year olds than the UK average advertisers benefit from targeting these high spending consumers. (Source: Experian, TGI)
Why use Exterion Media in Birmingham?
Exterion Media has an exciting portfolio in Birmingham which provides the most effective way of advertising to this valuable audience. Choose from;
- Bus Advertising on the city’s largest Bus fleet- National Express West Midlands
- On Train Advertising - London Midland
- Tram Advertising - The Midland Metro
Advertising with Exterion Media delivers far wider coverage than Press and Radio and enables businesses to engage the urban audience on the move.
There are 480 double deck buses every hour in Birmingham city centre – They’re everywhere!
Over half a million people have seen Bus advertising in the last week – Buses go where people go!
630,000 Rail journeys have been made in the last month alone. – Your ticket to a first class audience!
5 million passengers used the Tram network last year. – Making sure your business is seen and remembered
Only 9% read the Birmingham Mail and 13% listen to Free Radio each week!
(Sources: NX West Midlands, TGI, JICREG, RAJAR)
How it can work for your business?
For traffic stopping, head-turning, attention-grabbing ads, Twycross Zoo chose Bus advertising to deliver a highly visible and impactful campaign around the city of Birmingham.