Why use Bus advertising in the South East?
7 million people in the South East and East of England have seen Bus advertising in the past week
Did you know?
- The average Bus covers over 700 miles every week, advertising your message to new audiences every day as they make their way around their routes.
- 86% of people can recall a Bus advert they’ve seen.
- 79% of people actually prefer buses with adverts on.
- It’s not just those people on the outside being exposed to Bus advertising. There are a staggering 513 million passenger journeys in the North West every year, with 76% of people thinking Buses are a big part of the community.
So if you want to be big, be bold and be seen then Bus is right up your street!
Sources: Road to Enlightenment (Q Media), TGI, DfT
How It Can Work For Your Business
Get that talkability and PR brands seek
Key Result - Shortis Group in Norwich use Bus advertising for a range of PR opportunities, resulting in additional coverage on and offline with Archent Limited, publisher of the East Anglian Daily Times.
When Kevin Shortis opened his second car spares store nearly 50 years ago, he booked an advert on the back of a Bus. Now five decades later, the Shortis Group, now with 81 trading sites across the UK, has again trusted the Bus to promote its message with a Mega Rear advert.
The original advert is still on the back of a Bus today - a vintage 1964 ACE Reliant at East Anglia Transport Museum.
Richard Shortis said: “It’s lovely that we managed to get the two buses together. We have done a lot of Bus advertising over the years. It’s very prominent and eye-catching - it’s a brilliant way to raise awareness.”
Exterion Media’s range of Bus advertising formats ensure that your message cannot be missed, making your brand the talk of the town.