Advertising in Reading
Reading is the 10th largest town in England and offers a wide range of shops, restaurants, sports venues and bars overlooking the water. If you’re looking for a good night out, Reading has what you’re looking for; with clubs, gigs, rock nights, live global music, salsa dancing and comedy nights. Reading town centre is a significant shopping destination and ranked 16th best retail centres in the UK with two major shopping centres with all your favourite high street stores.
The city is a growing commercial centre and regular tourists coming into the city. The world famous Reading Festival alone attracts 87,000 music fans each year and isn't’ the only festival in town. Football and rugby fans are well entertained with Reading FC and London Irish Rugby Club playing regular home games. (Source: University First, Telegraph, University of Reading).
The Borough of Reading has a population of 158,184 (2011 census). Residents are financially stable with 55% of houses being owner occupied. They are economically driven with 60% of the population classed as ABC1 and 58% in employment. The city is young and vibrant with 40% of the population aged between 15-34 years. Residents are tech savvy with 62% owning a smartphone and regularly use it to research products, restaurants, movies and much more demonstrating that OOH advertising can also be used to drive consumers online while they are out and about.
Why Advertise with Exterion Media in Reading
Exterion Media have a dominant portfolio in Reading which provides the most effective way of advertising to this valuable audience. Choose from;
- Bus Advertising across Reading Transport
- Rail Station Advertising – First Great Western
Advertising with Exterion Media delivers far wider coverage than other tradition media and allows businesses to engage the urban audience while they are out and about on their day to day journeys.
- 51% have seen Bus advertising in the past week
- A massive 96% of Reading audience have not read a newspaper in the past year
- Only a total of 4% of Reading audience are heavy radio listeners
- Only 14% of Reading audience regularly watch iTV