We know Southampton
Southampton, with a population of nearly 250,000, plays host to a spectacular range of events each year, from large national, international one-off events to smaller community events. The city is renowned for its part in contributing to the prestigious maritime event for the annual Clipper Round the World Yacht Race.
Music lovers and culture fanatics will find a wealth of arty events in the city, and if you’re in search of some retail therapy, the city-centre has to offer shopping centres, boutique shopping and local markets.
If you are looking to establish and grow your brand in Southampton, Exterion Media provides unparalleled coverage to 60% of the Southampton audience on a weekly basis. (Source TGI)
The population of Southampton is expected to grow by 3.4% by 2018 with the highest proportion of residents falling into the age band 25-34, an attractive audience for any advertiser. The very affluent AB social class represent 1 in 5 of the population with mid-market adults making up 1 in 3 of all residents.
Younger neighbourhoods make up a quarter of the city, who are predominantly early adopters of technology and families aged 25 to 40 with children settling down in private suburbs.
The people who are out-of-home most in Southampton are those advertisers want to reach: 64% own or buying their home, 61% are ABC1 and they don't try to avoid advertising on our media.
The city also boasts a great shopping experience, with 1 in 3 being aged 15-34 advertisers benefit from targeting these high spending consumers.
(Source: Experian, TGI)
Why use Exterion Media in Southampton?
Exterion Media has an exciting Bus portfolio in Southampton which provides the most effective way of advertising to this valuable audience. Choose from;
- Bus Advertising on the city’s largest Bus fleets – First Hants & Dorset and Solent Blue Line, part of the Go Ahead Group. Advertising opportunities are also available on some smaller independent Bus fleet operators.
Advertising with Exterion Media delivers far wider coverage than Press and Radio and enables businesses to engage with the urban audience on the move.
- The average bus covers 700 miles every week – They’re everywhere!
- 41% have seen any Bus advertising in the last week – Buses go where people go!
- Only 14% read the Southern Daily Echo and 18% listen to Capital South Coast each week
(Sources: TGI, JICREG, RAJAR)