Here at Exterion Media, we believe that digital campaigns have the power to drive greater engagement with consumers. Our investment in technology and data underpins our journey to becoming a digital media company powered by data.
Our digital displays across Hello London, National Rail and Retail, reach 3.5 million UK consumers, and deliver 195 million impressions every week (Source: Route).
We’re growing this number every year, introducing exciting new formats, which allow for more flexible and dynamic campaigns across our digital estate.
We can offer you the right digital solution, in a range of environments, to suit your campaign objectives and creative messaging. Our digital portfolio across the UK offers dynamic and contextual opportunities for brands across a range of formats – from digital escalator panels on the London Underground, to our impactful Hello London Icons at Canary Wharf, the biggest ever advertising screens on the London Underground network.
We also offer digital displays across National Rail and Westfield London and Westfield Stratford, two of the busiest retail environments in the UK along with a network of screens at One New Change and London Designer Outlet.
A Digital-Out-of-Home has the ability to be intelligent. Media can be displayed or creative can change according to particular conditions, for example temperature or the outcome of a football match. Dynamic advertising releases the full potential of DOOH, allowing content that is more relevant, contextual and engaging, ultimately making the campaign work harder.
Great examples of this in action include:
Exterion Media implemented a ground-breaking campaign for Global Radio, helping them run for the first time, a real-time event amplification campaign for their Capital Summertime Ball.
Offering a unique platform for broadcasting real-time footage from the event, Exterion Media’s DOOH assets across the TfL Rail Estate were used as a crucial part of this dynamic campaign. Alongside live footage from the event, social media updates were displayed across the London Underground’s DOOH screens; bringing the event to young, connected and influential urbanites on the move.
Motion-detection technology was used to detect when people were close to the D6 screens at Westfield London, triggering content starring Sir Ian McKellen. This included a directional sound system to deliver an audio output, capturing shopper’s attention and fully engaging them on a one-two-one level.
As part of BRITs week 2016, War Child together with 02 launched a dynamic DOOH campaign with Exterion Media to promote its Passport to BRITs Week, a series of intimate gigs across London to help raise money for children affected by war. The campaign ran on Hello London D6’s and used social media feeds to incorporate user generated content.
How we can help
We offer advertisers a wide range of production options, from taking press copy and simply introducing subtle movement to attract the consumers’ attention, right through to film shoots and 3D graphic builds. Working with your existing artwork assets, including graphics, content, print designs and online elements, we can build custom animations to fit any digital format.
No original artwork available? Don’t worry, we can work with you to build new designs and animations completely from scratch.
To arrange a creative consultancy meeting please email: email@example.com