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IAAF World Championships

Exterion Media - Nike Free Your Run London Underground Out-of-Home Campaign

The globe’s finest athletes are put to the test at this ever-challenging championship, which this year has given London the honour to host at the Queen Elizabeth Olympic Park. Once host to the 2012 Olympics, sports enthusiasts are yet again set to flood the area to watch the determination of these world-class athletes. Make sure to capture fans as they approach the exciting venue. 

Event Date: August 4th-13th

Campaign Date: July 31st

Venue: Queen Elizabeth Park

58% of urbanites said track and field sports were their favourite at the Rio Olympics. 57% of adults interested in athletics are ABC1. 56% of those interested in athletics are male.

Site List

Recommended station Stratford domination – Northern ticket hall:

  • 3 x Digiwalls
  • 4 x glazed 4 sheets 
  • 3 x glazed 12 sheets
  • Ticket hall frieze
  • 2 x silver centres
  • Ticket gateways


Download event information below:

IAAF pdf

Official IAAF World Championship website




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