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London Underground Advertising

Exterion Media is the sole provider of advertising opportunities on the London Underground, providing you with the ability to engage with urban audiences when they work, shop and play. The Underground is a significant London icon, with 3.5 million passenger journeys a day that connects you with the right audience.

London underground large format advertising

The Audience

  • Affluent – London workers earn 53% more than national average per year and 74% of Underground users are ABC1
  • Young – Over 50% of Underground users are aged 18-34
  • Influential – 37% of Underground users are likely to be opinion leaders and conversation catalysts
  • Light TV viewers – 55% of Underground users are light TV viewers
  • Hyper-connected – Londoners have the highest smart phone ownership in the UK at 88%

Sources: TGI 2014, ONS 2013

The Environment

  • Dwell  time – People spend around 3 minutes on the platform engaging with cross track adverts and 13 minutes absorbing adverts inside the Tube carriages
  • Memorable – Underground users are 6x more likely to recall adverts
    Response – 79% of them have looked up something or purchased a product as a result of advertising on the Underground
  • Connected – Since Wi-Fi was introduced, 67%  of commuters have used it or plan to use it, 88% have used it when on the platform, and nearly a quarter of Wi-Fi users have Googled advertisements
  • Welcomed – 87% of commuters welcome advertising on the Underground.

Sources: TfL 2013, London Commuter 2012, London Worker Planner Tool 2013, 2014

Advertising on the Tube has never been easier and more effective. Contact us today to see how we can help you reach and engage with this valuable audience.

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London Underground Large Format advertising


Check out the Visualiser to see how your advert could look like on the London Underground.