London Underground Advertising
Exterion Media is the sole provider of advertising opportunities on the London Underground, providing you with the ability to engage with urban audiences when they work, shop and play. The Underground is a significant London icon, with 3.5 million passenger journeys a day that connects you with the right audience.
- Affluent – London workers earn 53% more than national average per year and 74% of Underground users are ABC1
- Young – Over 50% of Underground users are aged 18-34
- Influential – 37% of Underground users are likely to be opinion leaders and conversation catalysts
- Light TV viewers – 55% of Underground users are light TV viewers
- Hyper-connected – Londoners have the highest smart phone ownership in the UK at 88%
Sources: TGI 2014, ONS 2013
- Dwell time – People spend around 3 minutes on the platform engaging with cross track adverts and 13 minutes absorbing adverts inside the Tube carriages
- Memorable – Underground users are 6x more likely to recall adverts
Response – 79% of them have looked up something or purchased a product as a result of advertising on the Underground
- Connected – Since Wi-Fi was introduced, 67% of commuters have used it or plan to use it, 88% have used it when on the platform, and nearly a quarter of Wi-Fi users have Googled advertisements
- Welcomed – 87% of commuters welcome advertising on the Underground.
Sources: TfL 2013, London Commuter 2012, London Worker Planner Tool 2013, work.shop.play. 2014
Advertising on the Underground has never been easier and more effective. Contact us today to see how we can help you reach and engage with this valuable audience.
Our London Underground dwell time sites can provide you with a truly unique advertising environment which can offer you an audience with time to engage and consider your message. With our range of formats, you can target your key market with creative and innovative ads.
96 Sheets, 48 Sheets, 16 Sheets
Tube Car Panels
Digital Cross Track Projections (XTPs)
Our frequency sites on the London Underground can reach audiences whilst they are on the move in multiple locations and increase your brand awareness. Contact us to discuss the variety of frequency formats to suit your message.
12 Sheets, 6 Sheets, 4 Sheets
Stair, Corridor, Lift & Escalator Panels
LCD screens & Digital Escalator Panels (DEPs)
Working with our Creative Solutions team will offer you the opportunity to take over key aspects of the London Underground network through highly impactful and bespoke advertising campaigns.
Our range of Creative Solutions packages have included:
Wrapped Tube trains
360 Wrapped Corridors
Cross Track Dominations
We have a range of different solutions to meet the needs of your brand. Our Creative Solutions team are here to discuss the wide range of opportunities available for you to push the boundaries of creative out of home advertising.
For more information on each of our London Underground advertising formats, click on the links below to access individual product specifications. If you would like to learn more about all the different sites across our media, click here.
If you would like to learn more about advertising with Exterion Media please visit the Campaign Support
section or get in touch with a member of our team.