Westfield - more than a Mall
London is forecast to see retail sales growth of 2.9% per annum over the next five years, outperforming the 2.7% forecast for New York. (Source: Global Retail Destination Index 2016)
It is the size and affluence of this first class audience that makes Westfield a prime location for brands to advertise.
Exterion Media’s Westfield retail environments (London and Stratford City) are entertainment destinations that can connect you with a captive audience in an open mindset, in the right environment. With Westfield’s 66 million annual visitors, it highlights that Exterion Media is the market leader in targeting the retail sector in London. With our spectacular advertising opportunities in Westfield London and Westfield Stratford City, Westfield’s environment offers brands a platform for fame to engage with shoppers when they are in the mood to be influenced.
Westfield shoppers’ incredible retail spending power, £2.17 billion every year, exceeds that of Birmingham, Glasgow, Leeds, Liverpool or Manchester.
With our new media screens now available from 1st October 2016, this is an awe-inspiring and tactical destination to reach high-end consumers with money to spend.
- 39 million annual visitors to Westfield Stratford City generates the same number of visitors each year as Times Square - the world’s second most popular tourist spot
- Frequent visitors travel up to 45 miles to shop at Westfield and 12% of them are tourists. The pull of Westfield means that brand engagement is extended to audiences outside of London too
- Westfield attracts an affluent audience - 64% of visitors are ABC1
- Open-minded - 1 in 4 visitors browse but nearly 60% of them end up spending
- A visitor to Westfield will spend on average £111 (Source: Westfield). At Westfield, women will spend 23% more on clothing than the national average and men spend 29% more than the national average on menswear (Source: TGI)
- High dwell time - people spend on average of 103 minutes in Westfield Malls, which is plenty of time for advertisers to reach them with our digital media screens. The longer people spend looking at advertising, the more likely they are to remember and recall your campaign message
- Domination – Advertising on the London Underground and on buses allows you to deliver your message to a prime audience en-route to Westfield retail destinations
Our retail advertising opportunities provide you with solutions to reach the most affluent consumers in London. Contact us today on 0800 80 85 619 to learn more about how we can help you reach your audience.
New digital media screens available from 1st October 2016
Available for the first time, Exterion Media has been given exclusive permission to sell highly coveted digital media screens at Westfield Stratford City and Westfield London.
Westfield Stratford City - Hanging LCDs and Centre Big Screens
Westfield London - Centre Big Screens
Our range of large scale retail formats can increase the impact and dominance of your ad at these key shopping locations in London, where people have the time to engage with your message.
Full motion digital landscape Centre Big Screens at both Westfield locations
Centre Big Screens are head on and will capture all footfall passing through Westfield Malls
Positioned directly across from the escalators means that these full motion sites also benefit from extended dwell time
Spectacular portrait digital Hanging LCDs at Westfield Stratford City. This format dominates the air space above
Positioned in prime locations - perfect for reaching consumers as they enjoy their visit to Westfield
Our range of retail frequency sites can help you target affluent London audiences, increase brand awareness and drive purchasing at Westfield London, Westfield Stratford City and One New Change.
Our retail LCD screens are positioned in the eye line of visitors across all our retail destinations in order to give them maximum standout whilst consumers are out enjoying themselves, and drive impulsiveness at the point of purchase with rich creative copy and persuasive campaigns.
Westfield Stratford City – LCD Totems
- Target audiences at specific locations through the choice of 100 LCD Totems across Westfield Stratford City.
Westfield London – LCD Pods
- Engage with the affluent West London shoppers at London's premier mall in Westfield London across 110 screens
- Combine your campaign with NFC and QR technology to allow quick and easy engagement that’s not available with traditional means.
One New Change – LCD Screens
- Attract Central London audiences across 14 LCD HD screens in a densely populated area and drive brand awareness by combining LCDs with Bus advertising to target compulsive shoppers looking for things to see and do.
Our Creative Solutions team can create unique and memorable consumer experiences for your brand. We can position Westfield as a platform for fame because it offers advertisers the right audience in the right mindset and the right environment, which guarantees both interaction and conversation. Advertisers are tapping into the fact that shopping has become a new entertainment channel and Westfield is at the forefront of this emerging trend. Contact us to learn more about this opportunity.
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