Read Industry News
What’s going on in the industry? Here you can find a hand picked selected of stories we have sourced from a variety of different news sites.
Dentsu Aegis Network’s Posterscope is partnering DataSpark, a subsidiary of Singtel to launch near real-time mobile analytics for strategic planning of out of home (OOH) advertising in Singapore.
Raymond Snoddy, former Times and Financial Times media editor discusses the future of TV ad spend.
Brands are testing targeting consumers by the car they drive on the freeway in Moscow, using the quality of the motors to determine their wealth bracket among other factors.