Avril Murray appointed as new Head of Client Sales
We’re pleased to announce that Avril Murray has been appointed as our new Head of Client Sales.
Murray, whose career in the client sales sector spans more than 20 years, has been recruited to enhance Exterion Media's client services and account management offering. Her role will focus on servicing large clients and advertisers to ensure Exterion Media’s latest offerings are integrated into their plans.
“We are thrilled to be welcoming Avril to Exterion Media", Managing Director Jason Cotterrell said, “We are a partnership organisation, and her vast experience in the sector will greatly benefit our Client Service and EM Future teams through building a great depth of proactive, forward-looking relationships with clients and agencies".
“Avril’s role will be central to enhancing the client sales team’s current strategy, ensuring brands are fully aware of the benefits and successes of Out-of-Home within the changing media landscape, and use this insight to generate maximum impact with their campaigns. Her wealth of knowledge in understanding how consumers are accessing media and advertising content will be a priceless asset for the team in building bespoke activity for clients and agencies, and unique experiences for consumers".
“This appointment demonstrates our philosophy of investing in the best people for long term benefit. It also reinforces the investment we have made across our sales network, including our direct sales channel Exterion Media Local, which is the biggest local team of any UK Out-of-Home company, and has delivered 45 per cent growth on the London Underground estate in the past three years".
“We will continue to invest significant sums in recruiting and retaining the best talent to help us stay ahead of our competitors. Our people remain the most important part of our ability to deliver on our promises,” Mr Cotterrell added.
Murray joins Exterion Media from Mediatel. She previously held senior client roles with BBC Worldwide and Trinity Mirror Group. She will be working alongside other recent Exterion Media hires, which includes ex-MindShare executive, Suzy Jordan.
"This is an exciting time to be joining Exterion Media,” Murray said. “Hosting some of the most exciting locations in the Out-of-Home industry, Exterion has a platform that brands can work with to create outstanding and memorable campaigns. I’m very much looking forward to leading the sales team and taking the client experience to the next level.”
Murray begins her new role in early November.