Exterion Media expands into Partnerships with the appointment of Dan Cresta as Director
Exterion Media UK has today announced the promotion of Dan Cresta, Head of Client Strategy, to the newly created role of Partnerships Director. Cresta will remain based in London and will report into Jason Cotterrell, Managing Director UK.
The new post underpins Exterion Media’s vision for the future of driving collaboration in the industry and meeting demand for ever more integrated media solutions. Cresta will be tasked with creating and developing strategic partnerships to accelerate asset development, drive revenue growth and support the company’s Engaging Urban Audiences positioning.
Cresta will look to build on Exterion Media’s existing partnerships with the likes of TimeOut & Proxama, and generate a community of partners that can meet and develop the market’s thirst for integrated solutions. He will concentrate on fostering new relationships in the mobile, content, data, payment, infrastructure and social arenas.
Jason Cotterrell said: “Developing partnerships is a key part of our Growth Programme for Exterion Media in the UK and across our other markets. It is vitally important that we harness synergies with other businesses to enhance the Out of Home experience for our urban audiences and make our assets more potent for advertisers. We no longer view ourselves as just an Outdoor business, but as a media organisation providing brands with engaging solutions to reach urban consumers on the move. I am confident that Dan will successfully drive and develop this increasingly important business area.”
Cresta added: “I am delighted to undertake this new position. This is an exciting and transformative time for the Out of Home sector with opportunities for the industry as a whole to make real market gains. Building long-lasting and fruitful partnerships is an important part of our business and I am looking forward to leading this growth within Exterion Media.”
Cresta has over eighteen years’ experience in the media industry. Prior to joining Exterion Media, he held the position of Strategy Director at Naked Communications, and also worked at Universal McCann, Mindshare, PHD and WCRS.