Exterion Media wins Double Gold at the Fresh Awards 2014
Exterion Media has scooped the top prize in two categories at the annual Fresh Awards – Media Brand of the Year and Collaboration Project for Asda’s ‘Click and Collect’ activity.
The Fresh Awards are the only annual awards dedicated to awarding and recognising excellence in PR, Creative, Planning and Media outside London.
Exterion Media fought off tough competition from ITV and IPC Media (now rebranded as Time Inc.) to be crowned Media Brand of the Year. In the Collaboration Project category, the world-first grocery ‘click and collect’ service for Asda at 6 London Underground station car parks scooped top prize thanks to the combined efforts of Exterion Media, TFL, Carat North, Zone and Asda.