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Hello London helps commuters ‘find their flow’ with free journeys through contactless-enabled Lucozade bottles

Exterion Media Hello London - Lucozade LU Campaign

In a media first, Hello London, the media partnership with Transport for London and Exterion Media, is providing Lucozade with the unparalleled ability to connect with millions of customers travelling through one of central London’s busiest stations – through an experiential campaign utilising contactless-enabled Lucozade bottles.

Commuters on London Underground were treated with not only the guest appearance of BGT stars Twist and Pulse, GB gymnast Nile Wilson and ballet sensation Alessia Lugoboni but also a first-of-its-kind giveaway - bottles fitted with a contactless chip in the base (that works like an Oyster/payment card) giving commuters one free journey on London Underground.

Lucozade Energy will be turning rush hour into 'whoosh hour' by offering thousands of lucky passers-by the chance to receive one of these unique bottles – unavailable anywhere else – at Oxford Circus station from Tuesday 30th May until Friday 2nd June 2017

The limited edition bottles are part of a wider, multi-channel campaign including digital marketing, product sampling, in-store activations and takeover advertising.