Mega T sides new bus format
CBS Outdoor has partnered with Sky to launch a brand new bus format in London. This new format known as 'The Mega T-side' offers advertisers the chance to reach London’s urban audience as the iconic buses travel around the Capital's streets.
The Mega T-side has been developed exclusively with Bigfoot Inc, Sky and CBS Outdoor. It will appear on 150 red London buses and will dominate the high street and reach nearly 3.5 million urbanites per fortnight according to new Route data.
Alastair Weddell, Media Planning Manager for Sky Broadcasting said “As an advertiser we regularly use bus T-sides to deliver high-impact outdoor campaigns. This new format provides more copy space and hence more options for delivering hard-working creative. Working with Bigfoot Inc and Rapport we’re delighted that such an established medium is still innovating and improving and we’re mega excited to be the first advertiser to use this new format!”