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Our Engagement Zone study has been shortlisted at the MRS Awards 2017

Exterion Media - Engagement Zone logo large

We’re thrilled to announce that Exterion Media and COG Research are finalists for the Best Media Research award, for the Engagement Zone study, in the prestigious MRS (Market Research Society) Awards 2017.

Developed in collaboration with COG Research and Bournemouth University, the Engagement Zone study on London Underground used a combination of eye tracking and skin conductance response data, in-depth interviews and surveys. The study discovered how travellers on London Underground pay attention to advertising and actively welcome it in this environment, seeing it as a journey enhancer. Find out more.

This is the first time Exterion Media has been shortlisted for an MRS award - highlighting our continued investment in understanding our audiences to deliver a world-class estate and enhance customer experiences. Here’s who we’re up against for the Best Media Research award on 4th December:

  • Firefish & Channel 4

  • Newsworks

  • Twitter UK & Omnicom Media Group

With members in more than 60 countries, MRS is the world’s largest research association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy.