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Perform Media collaborates with Hello London to provide Goal.com Champions League Final content to fans at Canary Wharf

Exterion Media - Hello London Icons Goal.com Canary Wharf Campaign

Digital sports content and media group, Perform, has announced an exclusive collaboration with Hello London, the new media partnership with TfL and Exterion Media, to review the Champions League Final between Real Madrid and Juventus, with football website Goal.com at Canary Wharf Tube station. 

Working alongside Hello London, Goal.com, Perform’s leading brand, will provide review and reaction from the final on the flagship ‘Hello London Icon’ digital screens in Canary Wharf Tube station. 

The Hello London Icons are two double-sided screens at Canary Wharf station and are the largest displays on the Tube ever. 

Chris Ricketts, Sales Director UK and Ireland, Perform Media, said: “We create stand out content for brands in sport. Goal.com is a dynamic global platform that caters for the new generation of football fan so to develop this partnership with Hello London is an exciting new element that compliments strategy and distribution.”

Dave King, Managing Director of Exterion Media, said: “This campaign with Perform demonstrates our focus on enhancing the customer journey through smarter, more contextual and dynamic content that appeals to them. Our premium, high-impact Hello London Icons at Canary Wharf give brands the opportunity to do more of this – connecting customers with relevant and appropriate content and advertising. We are keen to provide live content in the future keeping customers up to date with the news and scores that they care about on the move.”