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Red Bull launches integrated experiential and OOH campaign with Exterion Live and Hello London

Exterion Live - Red Bull experiential campaign

To celebrate Red Bull’s ‘National 4pm Finish Day’ today (15/09/17), Red Bull has launched an integrated experiential and Out-of-Home campaign across London, challenging Londoners to work smarter, not harder, by committing to a 4pm finish.

The activity on the TfL Rail estate has been developed through Hello London - the media partnership between Exterion Media and TfL – and targets London Underground users across the capital with ads on Tube Car Panels (TCPs) and Digital Escalator Panels (DEPs), as well as a brand activation outside Canary Wharf Tube station

The experiential campaign was booked through Exterion Live - Exterion Media’s new experiential offering – and Ambient. It sees the well-known Red Bull Wings ambassadors distributing cans of the energy drink to the professional audience outside Canary Wharf Tube station, accompanied by the iconic Red Bull branded MINIs.

The Out-of-Home activity on London Underground’s TCPs and DEPs, planned and booked through AMS and Talon, encourages commuters to sign up to the #4pmFinish to receive a productivity pack, which includes a pack of Red Bull for them and their colleagues. 

Nick Tether, Head of Experiential at Exterion Media, said: “Following the launch of our new experiential offering, Exterion Live, we’ve seen a demand for more ‘brand experiences’ that amplify classic and digital Out-of-Home campaigns. Working with Hello London, brands have the power to deliver memorable experiences beyond the poster to connect with consumers as they travel through the city - and this is exactly what Red Bull is doing today.”

Exterion Live provides end-to-end management of experiential campaigns across five core environments: transport, retail, urban, sports and entertainment, through Exterion Media’s existing advertising partnerships with Transport for London (TfL), National Rail, Westfield, London Designer Outlet (LDO) and Wembley Park.