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Richard Simkins appointed Creative Solutions Director at Exterion Media

Richard Simkins appointed Creative Solutions Director at Exterion Media

Exterion Media, Europe’s largest privately owned Out-of-Home (OOH) company, has today announced the appointment of Richard Simkins to the newly created role of Creative Solutions Director. Simkins will be responsible for leading and growing the Creative Solutions Team, and ensuring the company is at the forefront of the industry through delivering award-winning, innovative creative work with its partners, including TfL and multiple franchises. 

Simkins joins Exterion from Talon, where he was Head of Innovation. In his role he built a new innovations team and led creative OOH solutions, interactive digital OOH campaigns and experiential activity for the company. Alongside his team’s commercial success, he played a key role in developing award-winning campaigns, such as Pepsi Max’s Unbelievable Bus Shelter and the Oreo Eclipse campaigns. Prior to Talon, Simkins was Hyperspace Business Director at Posterscope, developing creative advertising solutions for the company’s innovations and technology division. 

Dave King, MD of Exterion Media, said: “I’m thrilled to welcome Richard to the Exterion Media team, during such an exciting time of growth for our company. With the digitisation of our business model accelerating, and the recent launch of our experiential offering, Exterion Live, it’s now time to put a focus on building our reputation in the market for creativity. With his deep knowledge and extensive experience, Richard is just the person for the job. He will be instrumental in leading through creativity, innovation and delivering on our big ambitions.” 

Simkins said: “I’m delighted to be joining the team at Exterion Media during such a transformative time for the company. Having worked closely with the business for a number of years, I know that they have lot of talented people and a huge amount of creative potential. More broadly, there is a big appetite for ramping up creativity across the industry, and I know Exterion is incredibly well placed to deliver on this. I can’t wait to get started. ” 

Simkins will report directly into King, and will commence his role at the end of the year.