SPT appoints Exterion Media for Glasgow Subway and bus operations advertising contract
Strathclyde Partnership for Transport (SPT) has today announced Exterion Media, Europe’s largest privately owned Out-of-Home (OOH) advertising business, as its media partner for the Glasgow Subway and Glasgow bus operations. The deal signals an exciting new period of growth for Glasgow transport systems, with Exterion Media being the largest transport media owner in the UK.
Every year SPT operations oversees 33 million journeys across Glasgow, the UK’s fourth largest city. The contract will see Exterion Media manage commercial opportunities across 41 carriages, at 15 subway stations and 6 bus stations – and will seek to improve the customer experience through a more engaging passenger environment.
Exterion Media is the market leader in outdoor advertising on transport networks throughout Scotland, with franchise partners including Lothian Buses, First Bus, Stagecoach, National Express Dundee, and Abellio ScotRail.
Exterion Media reaches over 47 million people every week across the UK through its extensive bus, metro and rail advertising portfolio. The addition of Glasgow Subway means that Exterion Media is now responsible for media opportunities across all 4 metro systems in the UK: Newcastle, Liverpool, London and Glasgow.
Exterion Media takes over from Primesight, which has held the Glasgow Subway contract with SPT for over 25 years. The new contract commences on 1st April 2017 and will run for a period of five years.
Eric Stewart, Assistant Chief Executive (Operations) at SPT, said: “After what has been a highly competitive tender process, we are delighted to announce Exterion Media as our new media partner. Exterion Media already has impressive credentials in Scotland and demonstrated an ambitious vision for the Glasgow Subway.
The company’s transformative approach to advertising will ensure we are driving innovation through our estate, as we continue our modernisation programme with the Subway’s first full-scale upgrade in more than 30 years.
Last year, we celebrated 120 years of Glasgow Subway – the third oldest subway network in the world. Through our partnership with Exterion Media, we look forward to embarking on the next stage of transformation, collaborating to enhance the customer experience and develop a next generation metro system for Scotland and the UK.”
Gillian Godsell, Country Director for Scotland at Exterion Media, said: “Our partnership with SPT underpins our ongoing investment in Scotland, and will allow us to break new ground in connecting advertisers with the Scottish audience through a joined up passenger experience. Metro systems, like Glasgow Subway, offer a unique environment and an engaged captive audience to reach passengers and enhance customer experiences. It’s a great new addition to our portfolio – we’re incredibly excited for the contract to commence!”
Dave King, UK Managing Director at Exterion Media, said: “We are thrilled to be adding SPT to our network of UK-wide franchise partners, and look forward to applying our expertise to Glasgow Subway and bus operations, delivering more creative and innovative solutions. We presented exciting plans as part of the bid and can’t wait to work with SPT to bring our vision to life. This win is also a clear signal of our ambitious plans for growth, as we continue our journey to becoming a Digital Media Company powered by data.”