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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor- great campaigns, useful insight, and key trends, from both inside our business and the media market place.



Celebrities on the Commuter Catwalk

Celebrities on the Commuter Catwalk

21/09/2017

Besides being fierce, beautiful and incredibly successful, what do Rihanna and Victoria Beckham have in common?
This September these powerful women have used OOH to shout about their new brand launches. These incredibly impactful creative campaigns invite commuters to join the catwalk.

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work.shop.play logo

Channel 4’s Bake Off wins over fans

20/09/2017

Last year, news of The Great British Bake Off’s move to Channel 4 left the show’s millions of fans somewhat divided. But with the new series now underway, we wanted to find out if attitudes towards Channel 4’s latest acquisition have changed.

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EM - Nicola Barrett, Head of Research

IPA TouchPoints research shows increase in multimedia usage

18/09/2017


UK adults' media consumption has rocketed 9% compared to 2016, according to the IPA's latest TouchPoints research. This is probably not that surprising considering the fact that there's so much more of it!

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research and data

How we use data and research to power our OOH offering

12/09/2017

We launched our brand new Research and Data Menu, an e-booklet created to inform clients, agencies and specialists on how we use data and insight within our business. Through analysis of existing industry research and the commissioning of dedicated studies and insight tools, we have developed in-depth knowledge of our media, its role in the broader advertising landscape
and our consumers.

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Charity_blog_SQ

Urbanites dig deep for good causes

11/09/2017

From bucket-challenges to bake sales, it seems like there’s never been more ways to get involved with charities! We decided to take a deeper look into the giving habits of the urban audience, in our latest work.shop.play. study.

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Najima Khatun, HR Coordinator (SLNT) at Exterion Media

Our apprenticeship programme has been a game-changing experience

21/08/2017

At Exterion Media we believe that we develop our people and their skills to help them achieve their full potential, and deliver a positive experience for customers. Apprenticeships are an important source of talent that is fundamental to our growth in all parts of our business.

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asics campaign

Asics sponsors 2017 IAAF World Championships

16/08/2017

The official sponsor of the 2017 IAAF World Championships, Asics, ran an exceptional series of Creative Solutions campaigns across three of our OOH environments: Westfield Stratford, Oxford Circus and Stratford station.

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Game of Thrones campaign

Sky Atlantic shares Game of Thrones fan reactions on London Underground

16/08/2017

Following its spectacular campaign at King’s Cross station for the launch of Game of Thrones season 7, Sky Atlantic is encouraging fans to share their #GOTFACE on social media (their utterly shocked reactions to the latest episodes), with the best reactions being broadcast all over London Underground.

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Zoopla blog image SQ

Make the right move - check out our latest property insights

15/08/2017

With the UK currently in a period of uncertainty, we decided to take a closer look into the urban audiences’ current behaviours and motivations towards the property market at the moment.

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Clipper blog image SQ

Take a tea break - and check out our latest insights

15/08/2017

A popular English past-time, tea is a way of life for Britons... and its urbanites! We decided to delve deeper into the tea leaves with our new study from work.shop.play.

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