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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor- great campaigns, useful insight, and key trends, from both inside our business and the media market place.



Exterion Media Research

Finance Dashboards

23/05/2017

Award-winning research available now.

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Mental Health Awareness at Exterion Media

Mental Health Awareness Week 2017

22/05/2017

Once again Exterion Media has been a proud supporter of Mental Health Awareness Week, with an array of different sessions taking place around our office. With this year's theme "Surviving or Thriving" we have learned to look at mental health from a new perspective. Rather than ask why so many people are living with mental health problems, we're uncovering why so few of us are thriving with good mental health.

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London Underground advertising

Data-driven digital opportunities

22/05/2017

Every day we deliver over eight million impressions across the UK through out extensive network of digital displays. These include displays across the TfL Rail Estate, our retail offering, and National Rail.

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H&M 5 Ways Domination Oxford Circus Exterion Media March 2017

5 Out-of-Home targeting tips for fashion and beauty brands

25/04/2017

When it comes to Out-of-Home (OOH), fashion and beauty brands can plan their campaigns using increasingly smart ways of targeting the right consumers. At Exterion Media, we’re all about understanding and engaging audiences, and we have the tools to delve deeper into key audiences and have the technologies to target them best.

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Wearable Technology Exterion Media

Wearable tech is on the rise - use Exterion Media’s Tech Research Hub to unlock new insights on the tech-savvy urban audience

30/03/2017

When it comes to tech, there’s a vast amount of insight to unlock. This is why we’ve designed the ‘Tech Research Hub’ – an online, interactive tool that brands can use to find out more about the urban consumer’s attitudes to technology. The hub is free, easily accessible and enables more in-depth analysis and investigation - showcasing exciting new opportunities for brands to reach these tech-savvy consumers.

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East Africa Crisis Campaign on Canary Wharf Screens

Exterion Media helps The Disasters Emergency Committee fight famine in East Africa

24/03/2017

Across Exterion Media’s digital network this spring, The Disasters Emergency Committee have launched an eye-opening appeal to fight famine in East Africa – a crisis that is looming across the country.

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Kong Skull Island Canary Wharf Hello London

Kong: Skull Island - the first film to debut on our Hello London Icons at Canary Wharf

01/03/2017

Ahead of its release in UK cinemas on 9th March, Kong: Skull Island becomes the first film to advertise on our Hello London premium icons at Canary Wharf – the largest ever Tube advertising screens.

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Europa Park Wrapped Bus 1 SQ

Vote for Europa Park and Exterion Media's #Nextstop Campaign

16/02/2017

Last summer, Exterion Media’s iconic wrapped buses played an essential part in an interactive summer campaign - which gave British fans of Europa-Park theme park the chance to meet mascot, Ed Euromaus, as he toured London in his very own branded bus. The campaign, which was developed by creative communications agency collab-ed, has been shortlisted in the Creativepool Awards for ‘Best Integrated Campaign’.

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Financial Times Canary Wharf 2

Financial Times insights entice with DOOH campaign

09/01/2017

The Financial Times has launched a cutting-edge digital Out-of-Home campaign with Exterion Media, Essence and Bitposter – which looks to attract the public to its insights in 2017.

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Paco Rabanne SQ

Insights reveal urbanites intend to splash out on Christmas this year

21/12/2016

Research from Exterion Media’s award-winning consumer panel, work.shop.play. has revealed that over a quarter of urbanites think they’ll be spending more on Christmas this year, than they did last year!

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