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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor- great campaigns, useful insight, and key trends, from both inside our business and the media market place.



H&M 5 Ways Domination Oxford Circus Exterion Media March 2017

5 Out-of-Home targeting tips for fashion and beauty brands

25/04/2017

When it comes to Out-of-Home (OOH), fashion and beauty brands can plan their campaigns using increasingly smart ways of targeting the right consumers. At Exterion Media, we’re all about understanding and engaging audiences, and we have the tools to delve deeper into key audiences and have the technologies to target them best.

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Wearable Technology Exterion Media

Wearable tech is on the rise - use Exterion Media’s Tech Research Hub to unlock new insights on the tech-savvy urban audience

30/03/2017

When it comes to tech, there’s a vast amount of insight to unlock. This is why we’ve designed the ‘Tech Research Hub’ – an online, interactive tool that brands can use to find out more about the urban consumer’s attitudes to technology. The hub is free, easily accessible and enables more in-depth analysis and investigation - showcasing exciting new opportunities for brands to reach these tech-savvy consumers.

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East Africa Crisis Campaign on Canary Wharf Screens

Exterion Media helps The Disasters Emergency Committee fight famine in East Africa

24/03/2017

Across Exterion Media’s digital network this spring, The Disasters Emergency Committee have launched an eye-opening appeal to fight famine in East Africa – a crisis that is looming across the country.

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Kong Skull Island Canary Wharf Hello London

Kong: Skull Island - the first film to debut on our Hello London Icons at Canary Wharf

01/03/2017

Ahead of its release in UK cinemas on 9th March, Kong: Skull Island becomes the first film to advertise on our Hello London premium icons at Canary Wharf – the largest ever Tube advertising screens.

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Europa Park Wrapped Bus 1 SQ

Vote for Europa Park and Exterion Media's #Nextstop Campaign

16/02/2017

Last summer, Exterion Media’s iconic wrapped buses played an essential part in an interactive summer campaign - which gave British fans of Europa-Park theme park the chance to meet mascot, Ed Euromaus, as he toured London in his very own branded bus. The campaign, which was developed by creative communications agency collab-ed, has been shortlisted in the Creativepool Awards for ‘Best Integrated Campaign’.

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Financial Times Canary Wharf 2

Financial Times insights entice with DOOH campaign

09/01/2017

The Financial Times has launched a cutting-edge digital Out-of-Home campaign with Exterion Media, Essence and Bitposter – which looks to attract the public to its insights in 2017.

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Paco Rabanne SQ

Insights reveal urbanites intend to splash out on Christmas this year

21/12/2016

Research from Exterion Media’s award-winning consumer panel, work.shop.play. has revealed that over a quarter of urbanites think they’ll be spending more on Christmas this year, than they did last year!

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100 case studies logo

We've hit 100 ad-effectiveness case studies!

19/12/2016

We’re celebrating a milestone achievement this month. We’ve culminated 2 years’ worth of campaign effectiveness research across 30 brands and just recently added our 100th campaign case study to our online library.

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Join Team Amy - Edinburgh Haymarket

"Join Team Amy!" Exterion Media puts Local nurse in the spotlight as Marie Curie takes over Edinburgh Haymarket station

24/11/2016

In a media first for Edinburgh Haymarket station, the terminal illness charity Marie Curie in partnership with Exterion Media has created an immersive Out-of-Home experience for commuters with a station takeover. The campaign aims to raise awareness of Marie Curie nurses who work through the night in people’s homes.

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NSPCC Little Stars

Exterion Media is proud to support the NSPCC ‘Little Stars’ campaign

21/11/2016

Exterion Media is proud to be supporting leading children’s charity, the NSPCC, with the launch of an online auction where bidders have the chance to win dream experiences - that would make unique Christmas gifts for someone special.

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