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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor- great campaigns, useful insight, and key trends, from both inside our business and the media market place. logo

Channel 4’s Bake Off wins over fans


Last year, news of The Great British Bake Off’s move to Channel 4 left the show’s millions of fans somewhat divided. But with the new series now underway, we wanted to find out if attitudes towards Channel 4’s latest acquisition have changed.

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EM - Nicola Barrett, Head of Research

IPA TouchPoints research shows increase in multimedia usage


UK adults' media consumption has rocketed 9% compared to 2016, according to the IPA's latest TouchPoints research. This is probably not that surprising considering the fact that there's so much more of it!

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research and data

How we use data and research to power our OOH offering


We launched our brand new Research and Data Menu, an e-booklet created to inform clients, agencies and specialists on how we use data and insight within our business. Through analysis of existing industry research and the commissioning of dedicated studies and insight tools, we have developed in-depth knowledge of our media, its role in the broader advertising landscape
and our consumers.

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Urbanites dig deep for good causes


From bucket-challenges to bake sales, it seems like there’s never been more ways to get involved with charities! We decided to take a deeper look into the giving habits of the urban audience, in our latest study.

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Najima Khatun, HR Coordinator (SLNT) at Exterion Media

Our apprenticeship programme has been a game-changing experience


At Exterion Media we believe that we develop our people and their skills to help them achieve their full potential, and deliver a positive experience for customers. Apprenticeships are an important source of talent that is fundamental to our growth in all parts of our business.

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asics campaign

Asics sponsors 2017 IAAF World Championships


The official sponsor of the 2017 IAAF World Championships, Asics, ran an exceptional series of Creative Solutions campaigns across three of our OOH environments: Westfield Stratford, Oxford Circus and Stratford station.

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Game of Thrones campaign

Sky Atlantic shares Game of Thrones fan reactions on London Underground


Following its spectacular campaign at King’s Cross station for the launch of Game of Thrones season 7, Sky Atlantic is encouraging fans to share their #GOTFACE on social media (their utterly shocked reactions to the latest episodes), with the best reactions being broadcast all over London Underground.

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Zoopla blog image SQ

Make the right move - check out our latest property insights


With the UK currently in a period of uncertainty, we decided to take a closer look into the urban audiences’ current behaviours and motivations towards the property market at the moment.

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Clipper blog image SQ

Take a tea break - and check out our latest insights


A popular English past-time, tea is a way of life for Britons... and its urbanites! We decided to delve deeper into the tea leaves with our new study from

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Exterion Media - Christopher Temmink

Challenging mental health stigma in the office


Our very own Chris Temmink reflects on the recent social media activity surrounding mental health and what steps Exterion Media is taking to tackle the issue.

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