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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor- great campaigns, useful insight, and key trends, from both inside our business and the media market place.



asics campaign

Asics sponsors 2017 IAAF World Championships

16/08/2017

The official sponsor of the 2017 IAAF World Championships, Asics, ran an exceptional series of Creative Solutions campaigns across three of our OOH environments: Westfield Stratford, Oxford Circus and Stratford station.

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Game of Thrones campaign

Sky Atlantic shares Game of Thrones fan reactions on London Underground

16/08/2017

Following its spectacular campaign at King’s Cross station for the launch of Game of Thrones season 7, Sky Atlantic is encouraging fans to share their #GOTFACE on social media (their utterly shocked reactions to the latest episodes), with the best reactions being broadcast all over London Underground.

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Work.Shop.Play.

Make the right move - check out our latest property insights

15/08/2017

In our current economic climate, many are quite interested in where people are on the property ladder… "Are they renting? Do they have a house? If so, did they get a mortgage? etc." work.shop.play. decided to take a closer look and talk to their urbanites about everything property.

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Work.Shop.Play.

Take a tea break - and check out our latest insights on tea

15/08/2017

According to our work.shop.play. research, regular tea is one of the most popular types of hot drinks for the urban audience to drink, with 74% saying they drink it on a regular basis - over half (51%) also drink herbal/ fruit teas, and 18% drink decaffeinated tea.

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Exterion Media - Christopher Temmink

Challenging mental health stigma in the office

26/07/2017

Our very own Chris Temmink reflects on the recent social media activity surrounding mental health and what steps Exterion Media is taking to tackle the issue.

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Lesley Dusart - MediaWeek 30 under 30 winner

An interview with Lesley Dusart

25/07/2017

We spoke to Lesley about her role, the industry and what her dream job would be if working in media wasn’t an option.

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Exterion Media Advertising

An urban audience that is looking for romance - on their mobile phones!

21/07/2017

Increasingly, online dating is becoming the ‘norm’ among the urban audience. Nearly two thirds agree that online dating websites/apps are a good way to meet new people, whilst almost a quarter think they take the stress out of dating – showing there is definitely a place for these kinds of services within their hectic diaries and time-poor lifestyles.

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Lesley Dusart - MediaWeek 30 under 30 winner

Lesley Dusart selected as Media Week '30 under 30' 2017 winner

13/07/2017

Congratulations Lesley Dusart, Exterion Media's very own '30 under 30' winner.

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dynamic digital ads

Capital Summertime Ball's dynamic, real-time event amplification campaign

23/06/2017

This years Capital Summertime Ball was a blast! Global Radio decided to let everyone in on the fun by activating a dynamic digital campaign on D6s across the LU Estate. Find out more!

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Exterion Media - Engaging Audiences

Exterion Media support Catch the Bus Week

23/06/2017

Exterion Media support Catch the Bus Week 2017. A fantastic initiative challenging people to take the bus instead of driving, in an effort to help air pollution and congestion.

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