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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor- great campaigns, useful insight, and key trends, from both inside our business and the media market place.

Exterion Media - Apprenticeship Awards 2017

Highly Commended at London National Apprenticeship Awards


We are delighted to have won ‘Highly Commended’ in the London National Apprenticeship Awards for Large Newcomer of the Year 2017.

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Exterion Media - London Marathon Team

Team Exterion Media to run the London Marathon for the NSPCC – that’s a team effort of just under 500 miles!


We, the team here at Exterion Media, are challenging 19 employees from across the business to run the London Marathon on 22nd April 2018 in aid of the NSPCC, a charity that is close to our hearts.

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Celebrities on the Commuter Catwalk

Celebrities on the Commuter Catwalk


Besides being fierce, beautiful and incredibly successful, what do Rihanna and Victoria Beckham have in common?
This September these powerful women have used OOH to shout about their new brand launches. These incredibly impactful creative campaigns invite commuters to join the catwalk.

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Channel 4’s Bake Off wins over fans


Last year, news of The Great British Bake Off’s move to Channel 4 left the show’s millions of fans somewhat divided. But with the new series now underway, we wanted to find out if attitudes towards Channel 4’s latest acquisition have changed.

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EM - Nicola Barrett, Head of Research

IPA TouchPoints research shows increase in multimedia usage


UK adults' media consumption has rocketed 9% compared to 2016, according to the IPA's latest TouchPoints research. This is probably not that surprising considering the fact that there's so much more of it!

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research and data

How we use data and research to power our OOH offering


We launched our brand new Research and Data Menu, an e-booklet created to inform clients, agencies and specialists on how we use data and insight within our business. Through analysis of existing industry research and the commissioning of dedicated studies and insight tools, we have developed in-depth knowledge of our media, its role in the broader advertising landscape
and our consumers.

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Urbanites dig deep for good causes


From bucket-challenges to bake sales, it seems like there’s never been more ways to get involved with charities! We decided to take a deeper look into the giving habits of the urban audience, in our latest study.

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Najima Khatun, HR Coordinator (SLNT) at Exterion Media

Our apprenticeship programme has been a game-changing experience


At Exterion Media we believe that we develop our people and their skills to help them achieve their full potential, and deliver a positive experience for customers. Apprenticeships are an important source of talent that is fundamental to our growth in all parts of our business.

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asics campaign

Asics sponsors 2017 IAAF World Championships


The official sponsor of the 2017 IAAF World Championships, Asics, ran an exceptional series of Creative Solutions campaigns across three of our OOH environments: Westfield Stratford, Oxford Circus and Stratford station.

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Game of Thrones campaign

Sky Atlantic shares Game of Thrones fan reactions on London Underground


Following its spectacular campaign at King’s Cross station for the launch of Game of Thrones season 7, Sky Atlantic is encouraging fans to share their #GOTFACE on social media (their utterly shocked reactions to the latest episodes), with the best reactions being broadcast all over London Underground.

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